While Riverside has many characteristics of an ideal location for local food, these characteristics must be fostered, encouraged, and activated by educating and engaging the public. Production and demand are two sides of the same coin, and any strategy must incorporate both elements to increase consumption of local food.
Priorities and Actions
Local food public education campaign. Work with government, private sector, and nonprofit associations on a campaign to sustain demand for local food by educating around nutrition, local flavor and the environmental impacts of food choices. Actions:
GrowRIVERSIDE Community Gatherings and Conference;
outreach at Green Fest and Summit, Big Brainstorm G.R.E.E.N. Planning, Wood Streets Block Party, Fox Farm workshops, LandUse Learning Center programming.
Schools and youth. Work with the school districts to strengthen farm to school programs, engage parents and other adults, and support youth education about local food and farming. Actions:
Continuing development of Eastside Community Garden at Emerson Elementary School;
garden grants and educational materials (RCRCD);
GrowRIVERSIDE student projects contest;
Citizen Science programming (RCRCD).
Food and health. Forge partnerships with health care providers to integrate healthy food and active living programs. Encourage providers to prescribe healthy, locally grown food. Actions:
Eastside HEAL Zone clinics offering discount vouchers to corner markets that sell local produce as a community health prescription to whole individual health;
Eastside HEAL Zone corner markets La Tapatia and La Michoacana refurbished to offer fresh and local fruits and vegetables;
Eastside HEAL Zone health and nutrition educators partner with Al Centro mini-Produce Stand/Weekly Harvest for indirect and direct local food education;
Art and science. Involve the arts, sciences, and literary communities in education around healthy eating and locally grown food.